We've launched in the Greater Seattle Area! Reach out to get started, spots are limited!

We’re driven by ownership.

GoodRoots is an alternative home finance company. Our new, low-cost alternative to mortgages unlocks ownership for millions of families while providing above-market returns for real estate investors.

Our Values

Community First
We believe great real estate ownership means investing in strong and resilient communities.
Transparency
Real estate ownership should be fair and transparent for everyone involved.
Shared Ownership
Our unique shared equity model means everyone participates in the wealth-building opportunities of homeownership.
A word from our Founder

"Our mission is to unlock access to housing equity for all."

We believe the GoodRoots shared equity model creates a better path to homeownership for renters at a fraction of the cost, especially in high-cost housing markets where too many families can't save up for a down payment.

Today, over 44 million U.S. households are locked out of the wealth-building benefits of homeownership. GoodRoots is taking on the mortgage industry so we can all put down roots and grow with our communities.
Clint McCoy, CFA
Founder
How it works

GoodRoots is the first real estate platform

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News & Insight

Seller Financing vs. Shared Equity Lease: What’s the Difference?
Owners

Seller Financing vs. Shared Equity Lease: What’s the Difference?

Wondering if seller financing or a shared equity lease with GoodRoots is the right choice for selling your home? While both options aim to get your property into the hands of an eager buyer, and create years of passive income, the GoodRoots shared equity lease offers unique advantages that could make it a better fit for today’s market.
The Challenge of Mortgage Approval for Seattle's First-Time Homebuyers: Understanding the Hurdles
Residents

The Challenge of Mortgage Approval for Seattle's First-Time Homebuyers: Understanding the Hurdles

Let's dive into the challenges faced by first-time homebuyers in Seattle's housing market, and suggest some alternatives to the traditional path to homeownership.
Why Putting Down Less than 20% on Your First Home In Seattle Is Probably A Bad Idea
Residents

Why Putting Down Less than 20% on Your First Home In Seattle Is Probably A Bad Idea

Learn why first-time homebuyers in Seattle should wait until they've saved up a 20% down payment before purchasing a home. Discover the benefits and drawbacks and learn more about how to make the right decision for your financial future.
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